For this integrated holiday campaign, the challenge was two-fold. First, we had to ensure we were increasing awareness and consideration of Embark’s dog DNA tests, and not just dog DNA tests in general. Second, it was important that we also elevate Embark above their more well-known but less precise competition.

AllWays Health Partners is dedicated to challenging status-quo healthcare. With Mechanica’s “Get un-used to it” campaign, we had the opportunity to highlight their unique offerings with messaging equally unconventional for the category.

A series of thirty-second radio spots aimed at conveying Allways Health Partners member-centric benefit offerings.

To highlight Allways Heath Partners' people-first, “you in every way” approach to life, on Valentine’s Day, we set up free card shops around Boston. Not only did they help lower blood pressure for last-minute Valentine’s Day shoppers, they also included heart-healthy tips—our way of letting Boston know Allways cares for their heart every day.

Kronos, a longtime leader in workforce management, was struggling to stay top-of-mind among human resource professionals increasingly playing a role in their company’s choice of human capitol management solutions. With this campaign, our goal was to position hr professionals who use Kronos as heroes to their employees and c-suites alike.

Kronos, a longtime leader in workforce management, was struggling to stay top-of-mind among human resource professionals increasingly playing a role in their company’s choice of human capitol management solutions. With this campaign, our goal was to position hr professionals who use Kronos as heroes to their employees and c-suites alike.

iZotope’s intelligent audio recording technology, Spire Studio, helps musicians focus on their craft rather than the tech behind capturing it. Facing a category filled with loyalists to existing recording options, brand positioning was critical to differentiating Spire Studio and articulating its unique value proposition in a highly competitive category.

Nutter is an internationally recognized, Boston-based law firm dedicated to bringing expertise to their clients in a personal, uncomplicated—and on occasion—cheeky way. For this project we were asked to think of a creative way to send a holiday greeting and gift to Nutter’s many clients, partners, and friends.

With today’s strong economy and high employment rate, business schools are fighting harder than ever to attract students, and Boston University’s Questrom School of Business is no exception. For this campaign, our goal was to both remind our audience of the advantages of an MBA, and drive home Questrom’s key differentiator—the ability to prepare its students for disrupting the future and meeting even as yet undefined challenges.

Nerf doesn’t need to advertise—they have legions of fans doing if for them, dedicating entire YouTube channels to avidly unboxing, demoing, and reviewing every product. This social video succeeds on the age-old adage that nothing sells a great product better than a product demo. In this case, over 1.5 million of them.

Nerf’s universal popularity with all children led to the creation of Nerf Rebelle, a now-discontinued series of blasters and super-soakers aimed at a female audience. While it didn’t take long for girls to reject the sleek pink and purple designs for more robust Nerf products aimed at boys, Nerf Rebelle did last long enough to give me the opportunity to create this spot, and be its voiceover talent (slightly sped-up to sound more tweeny).

Classic toys like Mr. Potato Head are hard to improve upon, except for when Hasbro is at the helm. Here, Mr. Potato Head is reimagined a giant version of himself, with not one but two Potato Heads inside (Mrs. Potato Head came along for the ride.) The result is more opportunities to have fun, get creative, and learn valuable early education and motor skills in the process.

In 2013, fans voted to replace Monopoly’s classic iron token with a cat, resulting in unprecedented social engagement and pr—not bad for a board game that’s been played since 1933. By 2017, Hasbro was prepared to replace the entire token lineup based on the whims of internet voters.

To coincide with the vote, Hasbro released a special Monopoly Token Madness limited edition, with both the games current eight silver tokens, and the eight new gold tokens that could potentially replace them.

Here, the Mouse Trap game, a longtime family favorite, makes its triumphant return after being discontinued for a number of years. In addition to showcasing the new-and-improved, sturdier version seen here, we also wanted to convey all the valuable skills kids practice while playing, including construction, cause and effect, and decision-making.

Fresh off the success of games like Pie Face and Speak Out, Hasbro’s gaming division began developing more games that gamers (or their parents) wouldn’t just enjoy playing, but sharing on social media, as well. Toilet Trouble is the result of that effort.

Memorial Sloan Kettering Cancer Center (MSKCC) is at the forefront of the world's most advanced—and successful—treatments.

Communicating the science behind the cure in a human way can be tricky. So to bring it to life, we created Cure/rated, an integrated campaing with its heart in social in which artists translate microscopic images of patients' successful treatment into pieces of art. MSKCC's social followers can vote and bid on their favorites through a Facebook live event, with all proceeds benefitting research. Winning bidders can then choose to gift the patient who inspired their artwork or loan it to MSKCC for display.

As part of our ongoing work for Memorial Sloan Kettering (MSK) Cancer Center's "More Science. Less fear." campaign, we learned about Danny Soto, a second-generation Hoboken firefighter with Stage 4 Colon Cancer.

Learning about Danny also meant coming to understand the staggering cancer risks that all firefighters risk, and how little is done in the way of early detection. This inspired the Digitas team to concrete "Ladder Up", a grassroots prevention organization funded by MSK with the goal of raising public awareness and providing free cancer screenings for firefighters in the Tri-State area.

In 2015, DigitasLBi helped launch the Canyon—GMC's first mid-size pickup—with Engineered for Everywhere, a site experience composed of four different test drives, each demonstrating Canyon’s unique ability to fit the needs of its drivers. Users could also place a virtual Canyon in front of their home to see how it “fits" via Google Street View, a category-first among automotive sites.

This series of stop-animation social videos was created on behalf of Buick to wish their fans and friends on Facebook, Instagram and Twitter happy holidays.

This social content campaign was created with the goal of highlighting the different ways that art and technology intersect, and to bring greater awareness to the intersection of art and technology in GMC trucks and SUVs.

This integrated campaign (and Hatch award winner) appeared throughout multiple Digitas LBi office locations, as well as on its intranets.

Its goal was to increase enrollment by communicating the benefit of the event to employees with children, and its perils to those without them.

This program insert was created to communicate the disparity between female creative directors and their male counterparts on behalf of DigitasLBi, one of the conference's biggest sponsors.

At the time this campaign was developed (c. 2010), Killington was suffering year-upon-year losses to both its visitors and revenue. Our solution was cast a spotlight on what the entire town had to offer — world-class dining, entertainment, spas and lodging — in addition to its legendary skiing and boarding.

These outdoor and transit placements were created to advertise Carnival’s regional ports in New York, Baltimore, Florida and Los Angeles and to communicate the ease with which everyday life can be replaced with the extraordinary promise of a cruise.

We were asked to promote Progressive Insurance and its icon, the Progressive Immediate Response System on American Idol’s finale website. Our solution was to create a music-mixing too based on sounds made by the IRV.

Years before social media made brands a part of daily conversation with their customers, we conceived and designed this site for RackShack. Its intent was was to create an online community of people who love to make, critique and share great ideas and projects using consumer electronics products and accessories.

This award-winning integrated campaign featured regular people sitting in a chair and telling their loved ones what they’d like for Christmas. The interactive unit allowed shoppers to select from several types of people to hear what they’d like, then shop products that fulfill their wishes.

To highlight RadioShack as the place with all the right gear for summer travel, we created the RadioShack Roadside Assistance manual, a kitschy, boy scout -inspired guide to preparing for, enjoying, and in some cases, enduring any journey.

 As a testament to its success, the unit had an average interaction time of one minute – about 90 seconds longer than comparable ad units.

Oxford American Magazine is a now defunct literary magazine whose goal was to bring attention to Southern literature and writers.

This ad is the result of a cross promotion between Comcast and G4 to promote bundled broadband cable and Internet service to online gamers.

This series appeared as posters and postcards promoting Harvard University’s continuing education program.

Since 1898, Gund has been creating toys that spark imagination and engagement without batteries, screens or internet connections. This print campaign tells that story.