Memorial Sloan Kettering Cancer Center (MSKCC) is at the forefront of the world's most advanced—and successful—treatments.

Communicating the science behind the cure in a human way can be tricky. So to bring it to life, we created Cure/rated, an integrated campaing with its heart in social in which artists translate microscopic images of patients' successful treatment into pieces of art. MSKCC's social followers can vote and bid on their favorites through a Facebook live event, with all proceeds benefitting research. Winning bidders can then choose to gift the patient who inspired their artwork or loan it to MSKCC for display.